top of page

@EMKSKINCARE

I was responsible for EMK Skincare across all their social platforms.  In addition to running all their pages, I sourced and spearheaded every influencer partnership, did monthly product photoshoots, and contributed to brand blogs.  EMK needed an intense and ever-evolving strategy as I came on as the company was just sold to new management.  The brand, packaging, ingredients, and targeted demographic all changed in a matter of months.  I really went heavy with influencer-lead campaigns with my second hired influencer bringing in $12k of sales on their first day. Working with me proved to expand their brand presence 10 fold as their name and products were spoken to huge followings from top beauty influencers.  These new followers then benefited from my engaging and educational content I created and posted on EMK's pages daily.  


 


@TEAMIBLENDS

I ran the TikTok account of Teami Blends.  Since working with me they have gained over 8k new followers, their watch-through time on videos has gone up 35%, and overall engagement has consistently gone up. I also landed them an influencer partnership that got them 1k+ followers and $600+ sales within the first hour of the video going live.  I have created their 2nd-8th most viral videos out of their entire account's lifetime.  Also the re-purposing of my TikToks on their Instagram has given them hundreds of thousands of views, website clicks, and followers.  


 


@THEFARMBABE

I worked closely with Michelle as her content producer.  She had thousands of hours of footage that needed to be broken down to digestible and valuable content for her social channels.  Her focus was on educational content, so I had to deep dive and self-educate on farming, food regulations, and the livestock industry to create impactful copywriting and storytelling. 

IMG_9906.jpg

@WAGNERBESPOKE

Wagner Bespoke Travel brought me on to create several types of media for them.  She supplied photos and videos filmed under my direction to be made into first-hand content.  I also curated extremely detailed luxury travel posts for her Instagram.  Producing this upscale content that was meant for millionaire-only clients took hours of research per post.

IMG_9909.jpg

@KLAS.COSMETICS

Klas Cosmetics brought me on to create a new brand strategy for their company.  They were having difficulties reaching their targeted demographic due to using outdated marketing and social tactics.   After developing their new branding plan, I did several photo shoots for them to create a library of content for their social channels.  While creatively overseeing the building of their new website, I also redid the copy of the website in its entirety.

@DRINKTOUTALOU

TouTaLou brought me on to run several divisions of their company.  I produce and post content for their Instagram and TikTok.  I source, negotiate with, and creative direct their influencer campaigns.  This brand utilizes anywhere from 5-12 different influencer partnerships a month.  I manage their email campaigns; featuring fun and relevant content, recipes, promotions, new product launches, and more.   Like all my clients, I have created a custom package that fits TouTaLou's needs and requirements.

@ZWITCHX2

I was responsible for this company's Instagram including: layout, stories, copywriting, and all incoming and outgoing correspondences.  I developed and managed their influencer campaign.  For this brand I found, negotiated with,  and contracted dozens of influencers, pro athletes, musicians, and youtubers.  Besides these 4-5 figure contracted deals, I constructed many campaigns with high engagement profiles under promo-for-product deals.  Other responsibilities included creating giveaways, developing product promotions, B2B and vendor outreach, and more.  This client utilized one of my custom full business assistance packages.

@NATURALWUNDERZ

I designed and controlled this company's Instagram and Facebook including: content creation, layout, stories, copywriting, hashtag curation, giveaways, and all incoming/outgoing correspondences.  The previous account manager damaged this company's algorithm by using bots to build a following so I had to delete their previous account and start from scratch rebuilding an authentic online presence.  I had created a custom Social Media package for this client including Social Media Management and product photography.

@BECLEANANDGREEN

I was responsible for this company's Instagram layout, Instagram stories, and all copywriting.  I also managed the page's daily interactions such as customer communications, branded content, DMs & incoming communications. 

(Photos taken by company photographer.)

©2024 by Minkov Media

bottom of page